Success Story: Gina Laughlin

Gina Laughlin works in sales and product management for a major athletic shoe company. She has over 20 years of experience in high-volume branded and private label women’s athletic apparel…. Read More

How Xbox One Will Change The Home Entertainment Experience

Microsoft will be launching Xbox One in a few months, hoping to convert its game console into a customized family entertainment system. The new console will arrange applications based on… Read More

K-Pop and Gangnam Style

PSY’s Gangnam Style went viral. K-Pop is a YouTube sensation. We asked some music industry experts about what’s behind the international rise of Korean pop music. Ed Rivadavia, an expert… Read More

Lance Armstrong has defenders and critics

We asked our Zintro experts to comment on the recent news that Lance Armstrong, the internationally-renown cyclist champion, was stripped of several Tour de France titles because of doping. Rebecca… Read More

More opinions on London Olympics Security

With security tight in London for the Olympics, we wanted to get an idea of potential security issues that could come up during the games. Our Zintro experts responded. Rahul… Read More

Opinions on London Olympics Security

With security tight in London for the Olympics, we wanted to get an idea of potential security issues that could come up during the games. Our Zintro experts responded. John… Read More

Zintro experts discuss London Olympics Security

With security tight in London for the Olympics, we wanted to get an idea of potential security issues that could come up during the games. Our Zintro experts responded. Tony… Read More

The Hunger Games popularity

The Hunger Games was number one at thebox office in the US for several weeks straight. Turning books into successful movie franchises is nothing new, but we thought we’d ask… Read More

Ethics challenges in professional sports: Part 2

We are seeing scandal rock the sporting world from FIFA bribery allegations, to the NFL New Orleans Saints bounty program, and even the doping scandals. We asked our Zintro experts… Read More

Ethics challenges in professional sports

We are seeing scandal rock the sporting world from FIFA bribery allegations, to the NFL New Orleans Saints bounty program, and even the doping scandals. We asked our Zintro experts… Read More

Rob Gallo’s First Zintro Consult

Rob Gallo is an expert in the online gambling industry.  His Zintro bio starts out “I have been in the online gaming industry, (casino and poker) since 1997 when I… Read More

What are some challenges facing the sports marketing industry, considering the heavy use of social media?

Although the new wave of sports marketers rely on social media to help market their clients and products, there are various challenges confronting this shift in a marketing strategy. We… Read More