Amazon.com CEO Jeff Bezo recently appeared on 60 Minutes, where he discussed a future 30-minute drone delivery system for packages up to five pounds. The interview aired the night before… Read More
Yahoo Acquires LookFlow
During the past 15 months, former Google executive and current Yahoo CEO Marissa Mayer has led the company’s efforts to acquire more than 20 companies. The Tumblr purchase cost Yahoo… Read More
Shoppers to Access Amazon Across Platforms
Brand Republic recently posted an interview with Amazon‘s global vice-president of advertising sales, Lisa Utzschneider. The article discussed the evolution in the way people shop. Amazon’s goal is to move… Read More
Can Staples Begin to Compete in the Online Arena?
Staples recently acquired Runa, a 2009 e-commerce personalization start-up, to compete on a new level in the online marketplace. Runa designed the PerfectOffer service to provide automated, data-driven customized offers,… Read More
Native Advertising: Can Digital Publisher’s Self – Regulate?
The Federal Trade Commission (FTC) announced it will host a workshop December 4, 2013 in Washington, DC to evaluate the use of native advertising on the web. It will be… Read More
Revamping Crocs: The Company Moves Away From The Rubbery Clogs & Focuses On Foreign Markets
The CEO of Crocs recently introduced the company’s strategy for doubling sales in the next 5 years: shift away from the rubbery, colorful clogs, Crocs is known for. Domestically, the… Read More
CEO of Crocs Introduces Plan To Double Company Sales: Say ‘Buh-Bye’ To The Rubbery Clogs
The CEO of Crocs company intends to double sales in the next 5 years. He asserts that moving the company image away from the rubbery clogs for which it is… Read More