6 Must-Have Online Tools for Market Research

Whether launching a new product, testing the waters in a different market, or opening a new location, market research is essential. The following free online tools can help you conduct market research so you can increase the chances that you will succeed in your venture.

6 Marketing Plan Mistakes You’ll Want to Avoid

Developing an effective marketing plan is an important step in growing your business. After all, you want to get as many people talking about your products or services as possible. Because it’s helpful to be aware of the potential pitfalls associated with creating a marketing plan, here are six mistakes to avoid.

Success Story: Naomi Cooper

Zintro expert Naomi Cooper is a digital media insights and reporting expert with more than 16 years of experience in the integrated market. She recently shared her experiences working as a consultant on the Zintro platform.

Top 6 Mistakes Startups Should Avoid When Hiring Consultants

Hiring consultants is a great way to get expert help for your startups — but there are some potential landmines to avoid. Here are some common mistakes to steer clear… Read More

New Zealand Students Seek to Improve Food Packaging

New Zealand students recently addressed the difficulties faced by the elderly and disabled when it comes to food packaging. Whangarei MP Dr. Share Reti, the parliamentary facilitator for Arthritis New… Read More

Success Story: Francesca Prada

Zintro expert Francesca Prada  is an executive producer with Diana Films. She has over 15 years of experience in Film, Television, Documentaries, Advertising, Social Media, Games, and Digital Content. Francesca… Read More

4 Growing Niches for Consultants

Consultants play an important role for the companies and private clients that need their services. Consultant duties vary greatly, depending on the project and consulting niche. The projected growth for the… Read More

Pharmaceuticals, Homeopathic Remedies and the Marketing Connection

A recent article on The Gateway discussed how most pharmacies place homeopathic remedies and pharmaceutical drugs side by side. As a result, consumers may believe all of the treatments are… Read More

Social Media Strategies for Consultants: Facebook

Social media is an important platform for consultants because it allows you to market and promote your services online while also engaging with an audience. However, before setting up your… Read More

51 Useful Tools for Conducting Market Research

Market research is a key component to any business’ growth and success. Without it, organizations waste time, energy, and resources hoping that their brand, product, and message is reaching the… Read More

30 Market Research Experts Reveal The #1 Biggest Mistake Companies Make When Contracting Out Market Research

By far, one of the most effective ways a company can obtain meaningful, unbiased industry data is by conducting market research. Because, as aptly described by the Bureau of Labor… Read More

Apple Tries New Marketing Strategy in India

The high cost of new iPhones has made it difficult for Apple Inc. to succeed in emerging markets. For example, an iPhone 5s can cost as much as 53,500 rupies… Read More

Inquiry Roundup- Gaming Industry

Online Gaming Executive leadership position for online class gaming site with focus on driving traffic via all mediums, including affiliate marketing. Core Competencies should include: -Executive Leadership Experience, managing high… Read More

Success Story: Dimitris Papadopoulos

Dimitris Papadopoulos recently joined Zintro as a marketing and advertising consultant with expertise in fashion apparel and sporting goods in Europe.  His specialties are designing marketing plans, branding and positioning,… Read More

The Challenges Facing Foreign Firms in China

Many foreign firms attempt to launch and expand operations in China because of the country’s rapid economic growth. Robin Li, CEO of Baidu, the largest search engine in China, has… Read More

How Customer Service Is Changing in Financial Sector

USAA and Geico Corp. are just two of the financial firms that have developed mobile apps for customer service purposes. Instead of calling customer service to talk to a representative,… Read More