Is Skype a disruptive force in business?

Are communication tools like Skype transforming the way small & medium size businesses function? We posed that question to a panel of Zintro experts and here’s what they had to… Read More

What are some challenges facing the sports marketing industry, considering the heavy use of social media?

Although the new wave of sports marketers rely on social media to help market their clients and products, there are various challenges confronting this shift in a marketing strategy. We… Read More

Is there a place for B2B marketing in social network marketing?

As social media sites like LinkedIn, Facebook and Twitter play increasingly large roles for businesses, questions arise about the most effective ways B2B (business-to-business) marketing can be used to generate… Read More

Expert Networks – Part of the Problem or Part of the Solution?

“Expert Networks” have been receiving a lot of attention lately thanks to allegations that one individual at one such firm was involved in insider trading. Whereas, we appreciate the “free… Read More

How Much Should I Charge

If you are an independent consultant, how much should you charge for your time?   If you work for a professional services firm, the answer is very straightforward — the firm… Read More