6 Must-Have Online Tools for Market Research

Whether launching a new product, testing the waters in a different market, or opening a new location, market research is essential. The following free online tools can help you conduct market research so you can increase the chances that you will succeed in your venture.

#1:  Ubersuggest

Keyword Research

Using the right keywords can drive traffic and increase sales. Brainstorm and find keywords in a snap with Ubersuggest. Just add a keyword suggestion and get a long list of additional keywords in alphabetical order.

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Also check out:  Hypersuggest, SeoChat, Google Keyword Planner

#2: SurveyMonkey

Online Surveys

If you’re looking for free online survey software, SurveyMonkey may be your answer. It allows you to create and run online surveys and questionnaires. Customize and send surveys by email, weblink, or social media. Then see results in real-time and even filter, crosstab, and graph them.  Upgrade to a paid Select, Gold, or Platinum plan to unlock features such as custom themes & colors, data exports & reports, text analysis, and more.

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Also check out:  SurveyPlanet, KwikSurveys, Typeform

#3: Followerwonk

Social Sharing Analytics

Twitter analytics have never been easier to decipher than with Followerwonk. Connect with anyone by searching Twitter bios and compare Twitter accounts to target new influencers. View social authority rankings and see followers and their locations. Paid accounts allow you to analyze data from up to 20 Twitter accounts to determine gains and losses, follows and unfollows, and much more.

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Also check out: Social Mention, Cyfe, SumAll

#4: Think With Google: Marketer’s Almanac

Trends and Insights

Marketer’s Almanac is Google’s guide to seasonal trends. It identifies times to shift marketing toward annual events to increase sales and build your business. Use the information to plan ad campaigns in advance, offer discounts, and target social media.

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Also check out: Rocket Fuel, ReTargeter, AdRoll

#5: SimilarWeb

Website Traffic Analytics

Discover the web traffic for any website with SimilarWeb. Key metrics available with paid plans include traffic sources, average visits, and bounce rates. You can also export to Excel and receive API access.

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Also check out: Simply Measured, Alexa, Clicky

#6: Pew Research Center

Statistics

Find statistics and perform research for free with Pew Research Center. You will have tons of information at your fingertips about social media usage, economic conditions, politics, and other topics that help you understand your target market.
pewresearchcenterimageAlso check out: Nielsen MyBestSegments, FedStats, Business Dynamics Statistics

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