Why Should You Hire a Market Research Consultant?

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Do you want to increase sales and cut costs for your business? Do you need to improve your marketing strategies? Are you even marketing to your target population?

Businesses must invest time, money, and energy to determine the most effective strategies to connect with target audiences. Unfortunately, strategies don’t always bring the results you need. A clever market research consultant can play an important role in attracting clients and customers and be the key to the success of your business.

Hiring a market research consultant can ensure your campaigns retain maximum profitability. Market researchers analyze sales and marketing methods. They often use interviews, questionnaires, focus groups, and market analysis surveys to determine potential markets to improve customer satisfaction.

Hiring a market research consultant can also help your business stay competitive. Other businesses are already engaging in market research. Employment of market research professionals is expected to rise 19 percent through 2024, according to projections from the U.S. Bureau of Labor Statistics.

What is a market research consultant?

Market research consultants use market research, vital insights, and actionable data to make primary marketing research findings. In other words, they help companies figure out what products and services people want and what they will pay for them. A good market research consultant can help you identify research solutions to meet the needs and objectives of your business.

What skills should you look for in a market research consultant?

Many market research consultants have a master’s degree in market research or a related field such as business administration or statistics. They may also hold Professional Researcher Certification from the Marketing Research Association to demonstrate their knowledge of marketing techniques and strategies. No matter what your industry, there are certain skills you should expect when hiring a market research consultant.

  • Productivity

-Works quickly and efficiently


-Maintains accuracy even under pressure of a tight deadline

  • Communication skills

-Displays strong speaking and writing skills

-Keeps client informed

-Solves problems independently

  • Critical thinking skills

-Can assess current strategies and analyze data to identify solutions

-Able to interpret and forecast future trends

  • Technology and social media skills

-Understands statistical software and analytics

-Demonstrates social media and behavioral analysis knowledge

  • Presentation skills

-Has experience preparing and presenting professional reports

-Can prepare visual aids (charts, graphs, infographics)

Why do you need a market research consultant?

A research consultant can answer the following questions about your business and the industry in general by gathering, analyzing, and interpreting data:

  • What are the current and future trends in sales and marketing?
  • What are your potential consumers’ demographics, preferences, behaviors, and buying habits?
  • How effective are your marketing strategies?
  • Should you develop new advertising brochures, commercials, sales plans, and product promotions?
  • How well are your competitors performing?
  • What are current market conditions?
  • What improvements can make to increase profitability (location changes, product placement, services offered, etc.)?

Hiring a marketing research consultant can make a big difference in your bottom line. Zintro is a fast and affordable way to find a highly-qualified Consultant. Post your project here.