How Recruiters Can Create a Strong Social Media Presence — And Why It’s Important

Socialmedia-pmThere’s no question– social media allows recruiters to engage candidates. In fact, a recent recruitment survey found 92 percent of recruiters use social media as a tool. If you’re not using social media to expand your talent pool, it’s time to get started. Here are some tips on doing it effectively.

Know Your Audience

Facebook has 23 billion monthly active users, and Twitter has 310 million. But those are just two of the sites you can target. With so many social media sites on the Internet, it’s important to focus on the sites where potential candidates are already active. Think Instagram, YouTube, Vine, and more. According to the Society for Human Resource Management, four percent of recruiters use Pinterest!

Provide the Right Content

For the best results, use a combination of written and visual content. Posting photos? Target Twitter and Instagram. Videos? Six-second vines are rising in popularity. Need some ideas? The following types of content will attract followers:

  • Personal stories
  • Industry news and insights
  • Surveys
  • Giveaways

Ask Questions

Try to create a balance so that the content isn’t just about you the recruiter. Active social media users like to get involved in discussions. The best way to do this is by asking a lot of questions to start conversations. Make sure the conversation isn’t just about you the recruiter. How?  Ask a lot of questions. People like to get involved in the discussion.

Find Niche Groups

Join or create your own social media community with a specialized blog or forum where candidates can share experiences and opinions. Then use social media to notify visitors when you post an update. Save time by using a scheduling tool such as HootSuite, which automatically updates your posts according to your calendar.

Use Search Engine Optimization

Make sure visitors can find you. That means you need to include relevant keywords in your content. Keywords are the words or short phrases people use to search for something online. When identifying keywords for social media, ask questions such as:

  • What words do people use to describe your company?
  • What’s the competition for those keywords?
  • What words will attract the talent you want to find?

Get Employees Involved

How is your business perceived online? With social media, personal connections matter. Encourage employees to help create your brand by tweeting, blogging, and posting photos that show the atmosphere in the workplace.

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