Social Media Strategies for Consultants: Facebook

facebook-257829_640Social media is an important platform for consultants because it allows you to market and promote your services online while also engaging with an audience. However, before setting up your first profile, it is important to consider the benefits and challenges of becoming involved with each of the social networking sites. We will examine the value of several of the top sites, starting with the largest of them all–Facebook. With over 1.23 billion active users, a Facebook presence can be an essential factor in building a successful consulting business.

 

1. Develop a Facebook Page

According to the site’s terms of service, you need to create a Facebook Page in order to promote a business because Profiles are for individuals only. Include a link to your website in the “About” section, along with a 2-3 sentence description of your business. And remember, people need a way to find you. Make your Page publicly visible in the Privacy Settings.

2. Make it Relevant

The best way to promote your services is by providing quality content to your followers. Start a blog on your website and post a link to your Facebook Page when there is a new post. If you don’t have a lot of time to write, post links to relevant articles by experts in the field. And it only takes a few minutes to post a daily tip. No matter what content you post, always encourage followers to share it with others.

3. Promote, Promote, Promote

For your Page to be most effective, you need to do a little work. There are numerous ways to promote your page, including the following:

Build a community: Join groups and get in on the conversation. If you can’t find a group, start your own.

Advertise your services: Record client testimonials and post them on your Page. It doesn’t cost anything and will help spread the word about how great your services are.

Solicit feedback: Ask questions and always respond to feedback. If you receive a comment, reply right away.  You can even promote a contest that requires followers to post a comment.

Your Facebook Page should reflect your personality while appearing professional. A well-managed Facebook Page can attract potential clients and establish an expert reputation.

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