51 Useful Tools for Conducting Market Research

Market research is a key component to any business’ growth and success. Without it, organizations waste time, energy, and resources hoping that their brand, product, and message is reaching the right people in the right way at the right time. And, technology now plays a huge part in the market research, not just because it is the only way to truly collect and analyze big data, but also because so many consumers to take the internet and social media to search, purchase, and review products and companies.

With all of the online market research tools available, and with so little time to research the tools themselves, business professionals and organizations often do not know where to turn to find the best tools for their needs. So, we have taken the pressure off by searching for the most efficient, useful, easy to use and understand, and cost effective market research tools available. And, we have listed them here, in no particular order.

1. Zintro


Connecting with a leading industry expert who specializes in your area of focus is an excellent starting point for conducting market research. Not only do these specialty consultants know their industries inside and out, many know every possible source of data related to their areas of expertise and can compile reports with industry data or advise you on market-dependent decisions. Zintro is the leading platform for finding highly specialized subject-matter experts with skills and expertise in every niche industry imaginable. Easily post projects, contact subject-matter experts directly, and conduct business with them via the Zintro platform.

Key Features:

  • Find experts for projects, phone consultations, and jobs
  • Smart matching algorithm to quickly find the most qualified experts
  • Nearly 165,000 subject-matter experts with specialized industry expertise
  • Find consultants, industry experts, scientists, and more


  • Zintro is free for both Clients and Experts
  • Premium plans offer a way to highlight your experience and increase your probabilities of success
    • Applies to both Clients and Experts
    • Unlimited responses, Highlighted profile and inquiries, Contact any Expert Directly, Expedited Customer Support
  • Connection fee: 15% of fees paid to Experts (minimum of $99.95 waived if Client or Expert is Premium)

2. SurveyMonkey

Survey Monkey

Getting to know your market and audience is sometimes as simple as a powerful survey. SurveyMonkey is known for being “the leader in online surveys,” and with its safe and secure data, SurveyMonkey API, and fast and friendly support, SurveyMonkey is a great choice for a market research tool.

Key Features:

  • 15 question types
  • Custom branding
  • Create interactive surveys with skip logic and question piping
  • Reach the right people with SurveyMonkey Audience
  • Survey templates meet Section 508 accessibility standards


  • Basic: FREE – 10 questions, 100 responses, standard email support
  • Select: $26/month or $228/year – 1000 responses, unlimited questions and responses, priority 24/7 email support, custom logos, colors & more, skip logic, cross-tab filters, export data & reports
  • Gold: $300/year – all Select features, plus A/B testing, question & answer piping, and randomization
  • Platinum: $780/year – all Gold features, plus white label surveys, phone support, and HIPAA-compliant features



David Handel and Lev Mazin founded Ask Your Target Market (AYTM) “to provide all types and sizes of companies easy and affordable access to professional quality market research.” Businesspeople and organizations choose AYTM for their market research tool because it is known as being “better, faster, and cheaper.”

Key Features:

  • Custom prequalification questions for precise targeting
  • Video questions and responses
  • 10 traits supplied with each respondent
  • Live support 24/7/365
  • Turnaround prediction


  • FREE – Create an account and use the DIY Survey Tools with your list without limitations
  • $0.95 and up: Pay-as-you-go and get an instant quote – With AYTM’s panel
  • $999 and up: Let AYTM experts do your study for you

4. Google Trends

Google Trends

Google Trends is a free, public service offered by Google, Inc. Based on Google Search, Google Trends show how frequently search terms are entered in relation to the total search volume in various regions of the world, and in various languages. Google Trends may not be a traditional market research tool, but it offers very valuable information for what people are searching and want to know.

Key Features:

  • Subscribe to get Trends email alerts for topics of interest to you
  • Explore trends
  • Compare search topics, search terms, locations, and time ranges

Cost: FREE

5. Social Mention

Social Mention

Providing real-time social media search and analysis, Social Mention monitors more than 80 social media sites and “aggregates user generated content from across the web into a single stream of information.” Social Mention is a great choice for a market research tool because it determines the strength, sentiment, passion, and reach for your brand.

Key Features:

  • Provides point-in-time social media search and analysis
  • Daily social media alerts
  • Provides a third-party API
  • Monitors the most popular social media sources, including Twitter, Facebook, FriendFeed, YouTube, Digg, and more

Cost: FREE

6. BizStats


Brought to you by BizMiner, BizStats is a leading free source for small business statistics. By collecting and adding value to public data, BizStats provides the information small businesses and their leaders need to know in a format that is easy to read and understand. This market research tool provides “the latest available IRS financial information in a useful, readable format.”

Key Features:

  • Customize reports with input values
  • Discover useful industry statistics, such as Cost of Labor: Cost of Goods Sold, Small Business Rent as a % of Sales, and others
  • Profitability-Risk Reports

Cost: FREE

7. Topsy


A real-time search engine, Topsy is powered by the social web and indexes and ranks search results based on influential conversations people have about specific terms, topics, pages, or domains. Topsy serves as a powerful market research tool because it helps business professionals analyze billions of conversations, determine breaking news, and get instant results. Plus, Topsy delivers competitive insight.

Key Feature:

  • Full-scale index of the public social web
  • Instantly analyze any topic, term, or hashtag over years of conversations
  • Get exact counts for any term, instantly
  • Determine the most influential Twitter users for any topic
  • Measure the exposure of any event or campaign


  • FREE – standard insight available to the public on the web
  • Topsy Pro: Contact for a quote – sentiment scores for Twitter usernames, keywords, etc.

8. U.S. Small Business Administration (SBA.gov)

U.S. Small Business Administration (SBA.gov)

For official information on small businesses in each of the 50 states, the U.S. Small Business Administration is a very useful market research tool. The site also offers Sizeup, a tool that helps you compare your business “by benchmarking it against competitors, mapping your customers, competitors and suppliers, and locating the best place to advertise.”

Key Features:

  • State and national-level data and limited data on U.S. territories
  • Great detail provided about small businesses on the state level
  • Discover number of firms, demographics of business ownership, small business income, and more
  • Get detailed historical data in the Small Business Economy

Cost: FREE

9. Sysomos


Sysomos provides social media monitoring and analytics solutions for brands, businesses, and agencies. Use this market research tool to get the social intelligence and insight you need to make the best decisions possible.

Key Features:

  • Instant and unlimited access to all social media conversations
  • Get meaning from the tone of conversations and advanced sentiment analysis by gender, age, and location
  • Collects data from blogs, Twitter, social networks, message boards, wikis, and major news sources and integrates it into one intuitive user interface
  • Two available solutions – Media Analysis Platform (MAP) or Heartbeat

Cost: Contact for a quote

10. Viralheat


Viralheat helps enterprise businesses to put the power of the social web to work for them, so that they can discover important information about customers to build meaningful relationships across multiple social networks. Viralheat is an invaluable market research tool, as it enables enterprise businesses “to monitor, create, publish, or analyze its social activities.”

Key Features:

  • Frequently updating and adding new features
  • LinkedIn Reports
  • Campaigns with customized tracking codes
  • Approval chains to create custom flows
  • com, Zendesk, Foursquare, and Tumblr integration
  • Flexible Reporting

Cost: Contact for a quote

11. GutCheck


GutCheck is a market research tool that provides organizations with powerful consumer insights to help increase profits and advertisement effectiveness. With its “full-service, worldwide team … of online market research experts,” GutCheck is a reliable market research team for business professionals.

Key Features:

  • Concept, copy, and package screening and refinement
  • Agile Instant Research Communities (IRC) and Agile In-Depth Interviews (IDI)
  • Quantitative and Qualitative Product Offerings
  • Prescriptive answers in just days

Cost: Contact for a quote

12. ZoomProspector


Often, knowing where to locate your business is one of the most difficult decisions facing companies. With ZoomProspector, a unique market research tool dedicated to finding the right location for companies, you can rest easy knowing that you have located in the prime location for your business and profits to grow.

Key Features:

  • Online mapping technology to search and display locations that exactly match companies’ needs
  • Objectively identifies optimal communities for businesses based on consistent, third-party data
  • Uses matchmaking technology to connect businesses with communities for economic relationships

Cost: FREE

13. Buzzsumo


Users choose Buzzsumo for their market research tool because it is quick and easy to use. Buzzsumo analyzes content for any topic or competitor and determines the key influencers to promote your content.

Key Features:

  • Run detailed analysis reports on the most shared content across all social networks
  • Find influencers and review the content they share and amplify
  • Get content alerts about mentions of your keyword or when an author or competitor publishes new content
  • Track competitors’ content and conduct detailed comparisons

Cost: Free trial for 14 days

  • FREE – single user, 2 alerts/500 mentions
  • Pro: $99/month – 5 users, 15 alerts/20,000 mentions, exportable data, content analysis and domain reports
  • Agency: $299/month – 10 users, 50 alerts/100,000 mentions, and all Pro features
  • Enterprise: $499+/month – unlimited users, unlimited alerts, exportable data and reports, custom support and setup

14. FedStats


With FedStats, users have the opportunity to “access the full range of official statistical information produced by the Federal Government without having to know in advance which Federal agency produces which particular statistic.” From a market research tool standpoint, FedStats provides a quick and easy way to determine business and economic trends and other important market information.

Key Features:

  • Convenient searching and linking capabilities to more than 100 agencies
  • Data and trend information on economic and population trends, crime, education, health care, aviation safety, energy use, farm production, and more
  • One location offers the full breadth of Federal statistical information
  • Search by Topics A-Z, Agency, press releases, and MapStats

Cost: FREE

15. SurveyGizmo


Sometimes, survey software is too complicated and time consuming to be useful. SurveyGizmo seeks to solve that by making even the most complex surveys easy to build, so it is a sought-after market research tool solution.

Key Features:

  • Questions range from basic multiple choice to advanced analysis like Likert Scale and Net Promoter Score
  • Complete brand and design control
  • Insightful reporting & data analysis
  • Advanced survey logic and branching
  • Survey distribution and data collection
  • Real-time actions and triggers

Cost: All plans come with phone and email support – yes, even the free plan

  • FREE – 50 responses per month, basic questions types and reporting
  • Solo: $15/month – unlimited responses, over 400 features, dozens of question types, real month billing
  • Basic: $35/month – all Solo features, plus logic, actions & piping, theme customization, 10,000 emails/month, 5 users
  • Professional: $75/month – all Basic features, plus advanced reporting, unlimited emails, custom branded links, data cleaning tools, data encryption, 10 users
  • Enterprise: $199/month – all Pro features, plus team & user permissions, HIPAA compliance, website intercept surveys, survey tester collaboration, create custom question types, 25 users

16. Social Searcher

Social Searcher

While Social Searcher is a social media search engine, it is not your typical market research tool. Besides allowing users to search for content in social networks in real time, Social Searcher also provides deep analytics data and allows users to search without logging in for publicly posted information on Twitter, Google+, and Facebook, saves searches, and sets up email alerts.

Key Features:

  • Save social mentions history
  • Export data
  • API integration
  • Advanced analytics
  • Immediate email notifications


  • FREE – 2 email alerts
  • Basic: 3.49 €/ Month – 3 email alerts, 3 monitorings, 3000 posts/month
  • Standard: 49 €/ Month – 5 email alerts, 5 monitorings, 20,000 posts/month
  • Professional: 49 €/ Month – 10 email alerts, 10 monitorings, 100,000 posts/month

17. AcclaimIP Patent Analysis Software

AcclaimIP Patent Analysis Software

Patent research is a very defined niche within market research, and one of the best tools we’ve found to help business professionals in this area is from Free Patents Online (FPO) IP Research & Communities. AcclaimIP Patent Analysis Software makes it possible to move away from the slow, challenging traditional software and into meaningful insights and actionable data available quickly with AcclaimIP.

Key Features:

  • Web application that looks and feels like a desktop or workspace area
  • Grids allow users to quickly analyze data along more than 40 dimensions
  • Powered by an enhanced version of the hyper-fast Catalyst Engine to make it lightning fast
  • Scalable and feature-rich as a true enterprise application

Cost: FREE trial available

  • Bronze Edition: Contact for a quote – all search and data collection features, forward & revers citation counts, claim and inventor counts, images, chart visualizations, and more
  • Silver Edition: Contact for a quote – all Bronze Edition features, plus additional data, additional visualizations, additional advanced features and collaboration, and more
  • Gold Edition: Contact for a quote – all Silver Edition features, plus additional analytics fields, one-click report, and even more advanced features and collaboration

18. Hoover’s


Hoover’s provides data on more than 85 million corporations, 100 million people, and 1,000 industries. With that much data, Hoover’s industry reports are incredible valuable as market research tools to business professionals.

Key Features:

  • Easy-to-read reports
  • Reports completed by industry experts who continuously research and update business information
  • Get insight into your market and customers from a trusted, reliable source


  • Industry Reports from First Research: $129 – in-depth background on industries, industry-specific context and relevant questions, challenges and opportunities facing your next prospect’s business
  • Company Reports: $29-$99 – up-to-date intelligence to prepare for sales calls, close business deals, and better understand customers with high-quality and easy-to-digest reports
  • IT Spotlight Reports: $300 – Reports specifically for high-tech companies, insights on IT strategy, software, and platforms, list of IT leaders
  • Competitive Landscape Reports: $69 – facts necessary to position your company’s products and services to sell, competitive benchmarks, strategies, and company information

19. United States Census Bureau – Economic Statistics

United States Census Bureau

Most people know about the U.S. Census for the population, but some don’t know about the bureau’s economic census for every industry, which occurs every five years. Especially useful to business professionals and organizations are the statistics and economic indicators that result from the census: they are great market research tools to see trends and market information in five-year stretches.

Key Features:

Cost: FREE

20. CEOExpress

CEO Express

Described as “the Executive’s Internet,” CEOExpress is edited by a business peer who understands that executives don’t have the time to obtain all of the information necessary for them to conduct business. CEOExpress boils down the plethora of information available online for the C-suite to 20% of the most critical and useful information. As a market research tool, CEOExpress delivers content that is easily accessible and of the utmost importance for executives.

Key Features:

  • Filters and organizes content executives need
  • Streamlined and efficient interface
  • Email, stock quotes, headline news, and customization


  • CEOExpress: FREE
  • CEOExpressSelect: $6.95/month or $29/year – personal links, RSS news, weather and finance centers, virus-free email, customizable search boxes, and more

21. U.S. Copyright Office

U.S. Copyright Office

Anyone in business knows the importance of copyrights, and nobody does copyrights better or knows more about them than the United States Copyright Office. While it may not be the first place business professionals look for a market research tool, the U. S. Copyright Office offers online resources and search functions to provide information about existing copyrights, to help businesses protect themselves and to prevent other businesses from committing copyright infringement while growing their business.

Key Features:

  • Search records
  • Record a document
  • Register a copyright
  • Request a search estimate

Cost: Most online services are free, though there are fees associated with registering a copyright and requesting specific searches – contact for a quote

22. LimeSurvey


Standing out from the rest of the online survey pack is LimeSurvey, an open source survey application. This is a great market research tool for smaller companies and those just starting out, as it is offered for use free of charge, yet provides a vast list of features to conduct surveys to grow your profits and business.

Key Features:

  • Unlimited number of surveys at the same time
  • Unlimited number of questions in a survey
  • Unlimited number of survey participants
  • 28 different question types
  • Open and closed group of participant surveys
  • Integration of pictures and movies into a survey

Cost: FREE

23. uSamp


The people behind uSamp are market research experts, and they have a true affinity for technology, sample science, insights, and everything else they offer their clients to help them navigate their own market research. They pride themselves on being “a technology company that serves the market research industry,” but they are a great source of market research for organizations.

Key Features:

  • Automated sampling solutions allow users to specify, price, and populate research studies with qualified respondents who match the criteria
  • SampleMarket next-generation market research panel software platform
  • Seamless API integration with SampleMarket API
  • Mobile market research solutions uSamp Mobile In-Home and Mobile In-Store

Cost: Contact for quotes

24. trendwatching.com


Trendwatching.com works to help organizations and business professionals understand today’s consumer and discover “compelling, profitable innovation opportunities.” Trendwatching offers both free publications and paid services to help businesses use market research to its fullest potential.

Key Features:

  • Popular Trend Briefings provide information in a format similar to blog posts
  • Email subscription
  • Regional trend bulletins
  • Premium service provides added features including a searchable database of trends by keyword and articles available in Powerpoint format


  • Standard: $179/month or $2148 billed annually – 1 key user + 4 bonus users in your direct team, trend framework, 2015 trend report, innovations database, ready-made PPTs, apply toolkit, interactive tools, and more
  • Large Team: $359/month or $4308 billed annually – up to 15 users, all Standard features
  • Trusted Trend Partner: Contact for a quote – all Standard features, plus intranet sharing, custom research reports, in-house trend session, and custom apply workshop

25. KwikSurveys


KwikSurveys is a great market research tool because it is designed to be used by people of all experience levels. An online survey builder, KwikSurveys allows organizations to gain access to consumers through their own answers.

Key Features:

  • Works with all social platforms, including Facebook, Twitter, Google+, and more
  • Build surveys and conduct Kwik Polls, including video polls
  • Unlimited questions and responses
  • Totally customizable
  • Full results export
  • SSL encryption


  • FREE
  • Enterprise: Contact for a quote – email invitations, group and team support, survey and quiz result comparison, 99.9% SLA

26. Klout


Klout seeks to help organizations reach consumers on social media in a trusted, reliable way. Companies don’t have time to spend figuring out who the influencers are and reaching them with their brand, so Klout works to build earned media into their social media plans for them. As a market research tool, Klout is the research and solution in one.

Key Features:

  • Direct access to millions of influencers with unparalleled trust and reach
  • Compelling content about your brand shared on social media
  • Branded social content delivered at 1/5 the cost of other channels

Cost: Contact for a quote

27. Buzz Bundle Social Media Management

Buzz Bundle Social Media Management

Buzz Bundle ranks among the top SMM tools on the market, alongside HootSuite and others, But, Buzz Bundle is the social media marketing (SMM) tool that brings the most desired tools and features from various SMM tools into one central place.

Key Features:

  • Track across the most popular social media sources – Facebook, Twitter, YouTube, LinkedIn, Google+, and more
  • Separate personas allow you to act as different people or groups
  • Customizable working area
  • Proxy usage to hide actual location


  • FREE: Save history of social communications for the first 15 days, track 70% of mentions for the first 15 days and 30% of mentions after 15 days, 10 keyword groups to track mentions, 100 keywords per project, 2 personas, and more
  • Professional: $199 – Save history of social communications, track all brand mentions, unlimited personas, all of the FREE features, plus unlimited number of LinkedIn posts to schedule, unlimited number of Facebook posts to schedule, and more
  • Enterprise: Contact for a quote – all of the Professional features, plus 20 keyword groups to track mentions, 200 keywords per object, social media management reports, reports in PDF and HTML, and save, email, or publish reports to the web 

28. SmallBusiness.com WIKI – State Profiles

SmallBusiness.com WIKI - State Profiles

For information about small businesses, in terms of economic condition, across the United States, including each of the 50 states, the District of Columbia, and the U.S. territories, SmallBusiness.com WIKI is the place to start. The demographic sections available in each state profile are sure to help anyone interested in market research by location.

Key Features:

  • Number of firms
  • Industry composition
  • Small business income
  • Banking
  • Woman and minority business ownership
  • Employment

Cost: FREE

29. Key Survey

Key SurveyKey Survey’s Survey Software provides custom solutions for large enterprises. Organizations choose Key Survey over other online survey tools because they “will develop a completely integrated data collection application tailored to your specific business process needs.” Key Survey is a market research tool customized for each of its clients.

Key Features:

  • Tabbed surveys for easier respondent navigation
  • Score calculations
  • Logical CSS for custom styling
  • Predictive Text Input
  • Custom user portals
  • Solution specific plug-ins
  • Survey integration

Cost: Contact for a quote – Free trial for 30 days

30. Brand Gauge

Brand GaugeAn online market research tool for collecting social media metrics, Brand Gauge saves companies time because they no longer have to manually monitor social media statistics. With Brand Gauge, organizations get a plethora of metrics for websites and social media platforms to increase brand value, online sales, and drive their social media strategy.

Key Features:

  • Use a range of search channels to find content
  • Collect social media metrics from websites and social media platforms
  • Customize dashboards
  • Import, export and share data
  • Create social media alerts and reports

Cost: FREE

31. TweetReach


With so many organizations turning to Twitter for business updates and outreach, a tool to measure tweets’ effectiveness is a must. TweetReach is a market research tool that helps organizations to see the reach and effectiveness of their tweets with detailed metrics.

Key Features:

  • Snapshot reports cover any topics you’re not already tracking
  • Trackers analyze and archive new and future tweets for unlimited time
  • Premium historical analytics is an available option
  • Supports modern versions of Chrome, Firefox, Safari, and Internet Explorer 9+
  • No long-term contract – upgrade, downgrade, or cancel at any time


  • TweetReach Pro Mini: $84/month – 1 tracker, 100,000 tweets, 1 seat, email support
  • TweetReach Pro Basic: $149/month – 3 trackers, 200,000 tweets, 2 seats, email support
  • TweetReach Pro Plus: $324/month – 6 trackers, 500,000 tweets, 3 seats, phone support, API access
  • TweetReach Pro Premium: $549/month – 10 trackers, 1,000,000 tweets, 5 seats, phone support, API access
  • TweetReach Pro Max: $899/month – 20 trackers, 2,000,000 tweets, 10 seats, account manager, API access
  • TweetReach Enterprise plans – contact for a quote
  • Historical Analytics: Starts at $199 – tweets posted in the past 7 years, unlimited tweet volume, one-time purchase
  • Snapshot Reports
    • FREE – see detailed Twitter engagement and reach metrics on recent tweets, analyze the most recent 50 tweets about any term
    • $20 – get detailed metrics with the full snapshot report for up to 1,500 tweets from the past 1-7 days; perfect for short-term events, lower volume topics, and baseline measurement

32. Mention


Mention, the aptly named real-time media monitoring application, helps organizations with market research because it makes monitoring millions of sources possible. With Mention, organizations can see what’s being said on both the web and social media and react quickly, through collaboration and analysis.

Key Features:

  • Monitor sources in 42 languages to know everything that is being published on social networks, news sites, forums, blogs, and any web page
  • Connect social accounts to alerts and react without leaving the application
  • Export statistics in PDF and mentions in PDF, CSV, XLS, and TSV
  • Access Mention from anywhere with a single interface on every device (iPhone/iPad, Android, Chrome, Mac OS X, Linus, and Windows)
  • Get real-time alerts via push notifications

Cost: FREE trial for 14 days

  • Basic: FREE – 1 alert, 250 mentions/month, 1 user
  • Starter: $29/month – 3 alerts, 3,000 mentions/month, 3 users
  • Growth: $99/month – 5 alerts, 10,000 mentions/month, 5 users, analytics
  • Company: $299/month – 10 alerts, 50,000 mentions/month, 10 users, analytics, and data export
  • Enterprise: contact for a quote – customize to fit your organization

33. Spoke


With Spoke, business professionals are able to “create user-friendly profiles of companies and people in a smooth and organized process that replaces existing inefficient data gathering techniques.” Profiles are shared, so that users are able to interact and collaborate to create relevant insights about people, companies, industries, and trends. This is market research driven by the people in the business.

Key Features:

  • A diverse set of tools to enter, review, and edit company information, executive profiles, news, and more
  • A new model of data-sourcing, aggregation, and community involvement
  • Provides a 360-degree view of a company and its people, eliminating the need to Google all of the information you need on a company
  • Moderation platform provides oversight to ensure the community-provided content is appropriate without customer support issues

Cost: FREE

34. CrowdRatio


With CrowdRatio, organizations get the best of both the business intelligence and advanced analytics worlds. Discover strengths, weaknesses, and opportunities with this market research tool.

Key Features:

  • See your best publications in terms of likes, comments, shares, and retweets
  • Weekly engagement charts show you the best day and hour to post and tweet
  • Analytics for your personal Facebook account
  • Discover who your most influential followers are

Cost: $4.99/month – FREE trial for 60 days

35. Ewing Marion Kauffman Foundation

Ewing Marion Kauffman Foundation

Based in Kansas City, Missouri, and among the largest private U.S. foundations with its asset base of approximately $2 billion, the Ewing Marion Kauffman Foundation seeks “to foster a society of economically independent individuals who are engaged citizens in their communities.” Their research provides insight into the things that drive innovation and economic growth in an entrepreneurial world, which business professionals and organizations find useful as another tool in their market research toolbox.

Key Features:

  • Browse by entrepreneurship
  • Narrow browsing results by issue, including entrepreneurial finance, entrepreneur demographics, and others
  • The Key Issues tab offers information on the most pressing topics in business, finance, and entrepreneurial

Cost: FREE

36. FreeLunch.com


Provided by Moody’s Analytics, Free Lunch offers an easy-to-use interface that allows users to download financial and economic data from a wide range of reliable sources. Because Moody’s Analytics employs a team of economists, its market research tool helps business organizations, especially those in capital markets and credit risk management, with its comprehensive and extensive historical and forecast data.

Key Features:

  • Offers data, analysis, modeling and forecasts on national and regional economies, financial markets, and credit risk
  • Covers more than 180 countries, over 150 global metro areas, all 50 states, metro areas, and counties
  • Database contains more than 200 million economic, financial, demographic and consumer credit time series, with 10 million added every year

Cost: FREE

37. Economics & Statistics Administration

Economics & Statistics Administration

As part of the U.S. Department of Commerce, the Economics & Statistics Administration releases Economic Indicators. These 12 monthly and quarterly Principal Federal Economic Indicators are collected by the U.S. Census Bureau and the Bureau of Economic Analysis (BEA). For business professionals, these indicators a key factor in making decisions each and every day.

Key Features:

  • The Secretary and ESA’s Undersecretary and Chief Economist add public comments to the indicators
  • The indicators are put into a national and global economic context
  • Additional economic data is released from time to time in connection with the Economic Indicators at the Census Bureau Economic Indicators page and the BEA Current Releases page

Cost: FREE

38. University of California San Diego Library

University of California San Diego Library

The Library at the University of California San Diego has made several resources for market research available online. Visitors to the site may browse by subject links or click to ask a librarian for more specific help. Sometimes, the best research is still found in a traditional library, even if users access it in a nontraditional way.

Key Features:

  • Business topics
  • Economic topics
  • Links to helpful information about the library itself, including the “Find Your Subject Librarian” link

Cost: FREE

39. NAICS Identification Tools

NAICS Identification Tools

The North American Industry Classification System (NAICS) Association provides business data enhancement services, including NAICS Code appends, B2B and consumer marketing lists, and more. NAICS offers a wide range of products and services, and some of its best marketing research tools are completely free.

Key Features:

  • FREE Market Analysis Profiles – counts by annual sales, number of employees on site, total number of employees
  • FREE Whitepaper downloads – How to USE NAICS & SIC Codes for Marketing and Cloning Your Best Customers for B2B Marketing Success
  • FREE Guide to the 10 Best Free Online Market Research Tools
  • Other services and products are available for purchase, including Targeted Business Lists, Custom Market Analysis Profiles, and more

Cost: Services are FREE, unless otherwise noted – contact for a quote

40. Touch Graph Navigator

Touch Graph Navigator

Business professionals and organizations rely on Touch Graph for their visualization solutions. Sometimes, the best marketing is knowing about the relationships between people, organizations, and ideas, and Touch Graph Navigator is the market research tool that shows those relationships.

Key Features:

  • Identify customers with the greatest potential influence
  • Visualize email traffic and other outreach sources to determine effectiveness
  • Easily load data
  • Visualize and filter
  • Group data in tables
  • Display on the web
  • 100% java technology
  • Advanced cluster computation reveals inherent groupings


  • TouchGraph Navigator: Desktop
    • $499 – standard desktop license with 30 days of support
    • $998 – desktop license with 1 year of support and upgrades
    • Volume discounts are available – TouchGraph Navigator Desktop is licensed per user, not per machine, so you should compute the number of licenses you need based on the number of people using the product in the organization
      • 1-4 – full price
      • 5-9 – 10% discount
      • 10-19 – 20% discount
      • 20+ – 30% discount
    • TouchGraph Navigator: Web
      • $2399 – academic and non-profit annual web license with 1 year of support
      • $5999 – enterprise annual web license with 1 year of support

41. IceRocket


Part of the Meltwater Group, IceRocket is a real-time search engine and thus “the ULTIMATE buzz tracker.” IceRocket searches the internet and several social sources all from one page. For market research purposes, IceRocket is a fast and simple way to monitor their brand.

Key Features:

  • Search blogs, Twitter, Facebook, and more
  • Add your blog to IceRocket’s high-priority indexing queue
  • Top searches are available in a tag cloud for visualization

Cost: FREE

42. ZoomInfo Pro

ZoomInfo Pro

Known for providing B2B data that is highly accurate and helps to improve marketing campaigns, ZoomInfo “has been a B2B data front-runner for more than a decade.” ZoomInfo offers powerful market research tools for lead generation, prospecting, and recruiting, all with its verified, detailed profiles of 95 million businesspeople and seven million businesses behind them.

Key Features:

  • Target decision makers with profiles that include email, title, direct dial phone, and more
  • Search by 20+ criteria, including region, revenues, college attended, and others
  • Track prospects with email alerts
  • Get updates with Salesforce
  • Business profiles include company background, revenue, products, and more necessary information

Cost: FREE trial available

  • Community: FREE – 10 contacts per month
  • Basic: $69.95/month or $59.95/month billed annually – 80 contacts per month
  • Gold: $109.95/month or $84.95/month billed annually – 145 contacts per month
  • Platinum: $139.95/month or $99.95/month billed annually– 250 contacts per month
  • Custom: contact for a quote

43. U.S. Securities and Exchange Commission

U.S. Securities and Exchange Commission

The U.S. Securities and Exchange Commission’s (SEC) mission is “to protect investors, maintain fair, orderly, and efficient markets, and facilitate capital formation.” The SEC also works in market regulation and promoting capital formation “that is necessary to sustain economic growth.” Business professionals and organizations look to new and information from the SEC frequently, and their information is some of the most important to market research.

Key Features:

  • Latest News
  • Information specifically intended for broker-dealers, accountants, small businesses, funds and advisers, and others
  • Link to search EDGAR for company filings
  • Link to administrative proceedings: pleadings, orders & decisions

Cost: FREE

44. QuestionPro


The “global leader in online survey software,” QuestionPro makes online research easy. QuestionPro is a great choice for a market research tool, because they strive to make the technology work in the background so that organizations and businesspeople can focus on collecting feedback, gaining insights, and making the best business decisions possible, with QuestionPro’s help.

Key Features:

  • Standard question types
  • Survey templates and question library
  • Professionally designed survey themes
  • Options to distribute via email, website, blog, or QR codes
  • Respondent tracking and statistics
  • Real-time reports
  • Mobile compatible surveys


  • Free Basic – basic features, plus 24/7 email support
  • Professional: $12/month – all Free basic features, plus customize surveys with your brand logo, iPad Question Pro app, global protection password, and more
  • Corporate: $75/month – all Professional features, plus advanced question types, action alerts, multimedia support, customizable survey theme, and more
  • Team edition: Contact for a quote – all Corporate features, plus Salesforce integration, upload 500,000+ contacts, dedicated account manager, custom survey scripting, and more

45. Compete Pro

Compete Pro

Part of the Millward Brown family, Compete offers “digital insights to drive business forward.” With Compete’s digital intelligence, top companies, organizations, and brands are learning about the online behavior of millions of consumers and thereby improving their marketing. Because Compete operates with “the largest integrated consumer behavior and survey panel in the industry,” users find Compete to be an invaluable market research tool.

Key Features:

  • Research competitors
  • Benchmark your performance
  • Identify new and proven keywords
  • Discover referral sources
  • Find new prospects


  • Intro: $199/month – best plan for basic reporting and benchmarking, 1 user, detailed traffic data, compare sites, unlimited reports, and export functionality
  • Advanced: $649/month – best plan for advanced reporting, benchmarking, and deep research, all Intro features, plus paid vs organic keywords, visitor demographics, incoming & outgoing traffic, and custom dashboards
  • Advanced+: contact for a quote – call for annual pricing, multiple users, and more advanced features, all Advanced features, plus custom category data, conversion measurement, and social media insights 

46. HowSociable Pro

HowSociable Pro

HowSociable is a market research tool that helps you measure your “brand magnitude.” Part of the reason organizations choose HowSociable is that they score the activity on a magnitude scale to ensure brands are compared relative to one another, to get a true picture of your brand’s impact on the social web.

Key Features:

  • Calculates brand impact using a sample that gives you a view on the parts of the social web where over 60% of the activity occurs
  • Reports reveal the parts of the web you are neglecting and indicate where your efforts have been most successful
  • Quick and simple information so you can make the best decisions possible


  • All plans include 36 social site metrics, top 360 mentions, top 360 pages, 3 weeks free historical data, and support forum
  • Basic: $9/per 3 months – 5 brands/names/topics
  • Plus: $19/per 3 months – 20 brands/names/topics
  • Max: $99/per year – 100 brands/names/topics

47. Qualtrics Research Suite

Qualtrics Research Suite

Billed as “the world’s leading enterprise insights technology provider,” Qualtrics helps organizations match their research chops with Qualtrics’ technology know-how. Qualtrics Research Suite, quite simply, makes it possible to capture, analyze, and take action on insights.

Key Features:

  • Concept testing
  • Product development
  • Brand tracking studies
  • Ad testing
  • Conjoint analysis
  • Institutional research
  • Market segmentation

Cost: Contact for a quote

48. DataSift for Enterprise

DataSift for Enterprise

“The leading social data platform,” DataSift makes it possible for companies to aggregate, filter and extract insights not just from social media, but from other sources in the millions as well. This market research tool truly makes it possible for organizations to understand and use social media in a more effective manner.

Key Features:

  • Optimize data to build customized campaign reports using social information and performance
  • Drive more effective campaigns by identifying social trends, influencers, and advocates using social data
  • Go beyond the traditional dashboards to create unique solutions

Cost: Contact for a quote

49. Constant Contact Toolkit

Constant Contact Toolkit

Connecting with customers remains the best way to grow profits and business success, and Constant Contact helps small businesses and organizations create and grow those crucial customer relationships. Constant Contact Toolkit goes above and beyond a traditional marketing tool to incorporate market research into its features.

Key Features:

  • Create a survey to get feedback
  • Sync with Salesforce, Intuit, and others
  • List-Building Tools
  • Track in real time, including monitoring opens, bounces, clicks, and more

Cost: FREE trial for 60 days

  • Essential Package – unlimited sends
    • 0-500 contacts: $45/month
    • 501-2500 contacts: $60/month
    • 2501-5000 contacts: $80/month
    • 5001-10000 contacts: $110/month
    • 10000+ contacts: contact for a quote
  • Nonprofit and pre-pay discounts range from a savings of 10%-30%: contact for more information

50. Polldaddy


Polldaddy is the market research tool choice of many business professionals and organizations because it is easy to use, yet powerful and allows users to create more than just surveys. With Polldaddy, users can create polls, quizzes, and ratings to gather even more information for marketing.

Key Features:

  • Collect feedback from web, email, iPad/iPhone, or social sites
  • Generate and share easy-to-read reports
  • No limits on content creation or votes
  • Survey editor makes creating surveys quick and easy


  • Free Forever – 1 user account, easy-to-use drag and drop question editor, 19 types of questions, all languages supported, add images or videos or content from YouTube, Flickr, Google Maps, and more, add HTML snippets to surveys 15 pre-set visual themes, and more
  • Pro: $29/month or $200/year – 1 user account, all Free Forever features, plus white label surveys, full access to your survey CSS, custom “welcome” and “thank you” pages/custom redirect after survey, printable PDF version, and more
  • Corporate: $99/month or $899/year – 10 user accounts, all Pro features, plus custom URL and use your own domain name for collection, 50k participant email invites/month, and more

51. Data.com Connect

Data.com Connect

Being able to find and connect with business professionals is an important piece of business growth and success, and Data.com Connect provides one of the fastest ways to reach the right people every time. Data.com Connect’s complete contact lists allow you to market to a precise audience each time, making it a must-have market research tool.

Key Features:

  • Continuously updated and accurate
  • All contacts complete with title, phone, and email
  • Every level included, from staff to C-suite


  • FREE – 2 contacts
  • $250/year plus $1/contact for additional contacts – 350 contacts
  • $500/year plus $1/contact for additional contacts – 750 contacts
  • Connect Plus: $1500/year plus $0.50/contact for additional contacts – 3600 contacts, unlimited view of complete contact information, list suppression up to 200k contacts

Zintro has experts in every industry sector, across every job function, in every geographic region. Recently, some of the following topics have seen inquiry activity: