Automotive Manufacturing: Standing Out from the Competition

Car fleetAccording to Global Manufacturing Magazine, the automotive industry has become increasingly competitive as manufacturers battle for positions in local and international markets. As a result, automotive manufacturers must find new ways to differentiate themselves from the competition, particularly through efficient information and communication technology systems.

In addition, as green energy has become more important for consumers, and e-cars have entered the market, it is essential that energy providers, IT enterprise work together with auto manufacturers to reduce the impact on the environment.

Zintro expert Harry Falber of Trade Area Marketing Group shares his opinion. “Reduction in automotive manufacturing costs by the primary global auto manufacturers, inclusive of all the suppliers that major and minor parts are sourced from, is great for influencing the profit or loss line. But, the bottom line on top line is that it won’t matter worth a hoot or a honk if the manufacturers don’t differentiate what their products STAND for in the eyes of their consumers.

“The car companies need to differentiate on what the car delivers – the necessity needs as well as the emotional needs of consumers. And those messages need strong marketing and promotion backed by three rules – be authentic, be honest, build trust.

“It’s great to increase margin and along the way deliver more product at lower costs to consumers, but in the end, to make a difference to stakeholders and shareholders, it’s simply, “words count.” What words? Start with “strong,” “tough,” “durable,” “authentic,” “built to last,” “a name I trust,” “reflects my values,” “built for someone like me.” Get those words to be uttered by potential buyers and current owners, and you’ll crush competition while you’ll be crushing your top line and your bottom line.”

Zintro expert Arjuna Perera strives to be a significant contributor to the mitigation of climate change by helping the corporate sector processes turn truly green, cost effectively or profitably. He explains, “Any form of electric vehicle (EV) has a significant localized impact on the environment, in that it can reduce, and if, all vehicles were to become EV even altogether stop vehicular emissions footprint in cities. The most obvious impact would be cleaner smog free air.

“However, all other things remaining same between an electric vehicle and a regular vehicle, the former requires the storage of electricity. This necessitates a radical evolution in battery technology, which currently accounts for significant manufacturing emissions footprint and post usage discarding of an EV.

“The other aspect is that an EV needs electricity. As long as electricity comes from fossil fuel based thermal sources this means there will always be an operations emissions footprint, if not at the tailpipe of the car, then certainly at the smoke stack of the power-station.

“If, however, the grids emissions foot print is low, or the grid is 100% renewable energy based, then the case for the EV is quite favorable. But this 100% emissions reduction can also be achieved by using a solar bank, even on an individual and private basis to recharge the EV, even though the associated costs makes it financially nonviable. In short the EV its self is not a stand-alone, and its effectiveness and viability depends intrinsically on the support industries it depends on.”

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