SGL Automotive and BMW: Another Look

450px-BMW-HQLast week Zintro experts discussed SGL Automotive Carbon Fibers and BMW Group’s plan to invest $200 million to triple the carbon fiber (CF) capacity at their Washington state plant to handle high demand from the automotive sector. This week automotive marketing and engineering consultant Daanesh Chanduwadia shares his opinion: This announcement should come at no surprise, and yet it is a delightful harbinger for both the future of BMW models and that of lightweight materials in vehicle construction. ‘No surprise’ because the M3 CRT portended this shift in early 2011, and now in addition to the i3, BMW is now ramping up production of three other vehicles that rely on CFRP to varying degrees: i8, M3, and M4, and given the response to the ‘joy’ reduced weight is bringing back to BMWs lineup, we will surely see its use proliferate beyond the i and M brands to the regular models, just as thermoplastics, aluminum and magnesium have historically played the same role to varying degrees. Don’t be surprised to see increased carbon levels in all BMW vehicles a generation or two from now. This comes at an opportune time for BMW: they’ve lost technological and dynamic footing to competitors like Audi and Cadillac who have used (and marketed) aluminum and lighter metals to bring their weight down just as BMWs was swelling. Carbon based components will help restore BMW’s driving machine ethos and give BMW a marketing edge and halo technology they need to stand out once again, especially given the high performance and racing associations some consumers have with the Carbon Fiber. Those less interested in performance or racing will also see gains given regulatory and market pressures for more fuel efficient vehicles despite increased safety, feature content, and size.
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