New Touch Screen Technology To Increase Productivity

Touchscreen technologyInteractive designer, Obscura Digital and office furniture manufacturer, Haworth are collaborating to develop a new touch screen, called Bluescape, which will cover an entire conference-room wall, displaying images on 15 linked 55-inch flat-screen monitors and reading hand movements using its 32 specialized sensors. The new design will allow users to add digital sticky notes by uploading documents from other devices, making brainstorming sessions more productive. Zintro experts discuss which industries in particular will adopt this new touch screen technology first.

Software product manager, Henry Rahr is skeptic about the additional features this new technology will offer in order to facilitate user interactions. “When you discard the novelty and take a step back, what value does this tool really bring? It removes cumbersome fiddling when reorganizing the otherwise static illustration or it adds the ability to easily document brainstorming sessions and allows anyone to blend cross-functional teams that consist of a variety of technical know-how. It focuses on removing trivial brainstorming issues and focuses explicitly on bringing ideas to fruition. One could make the argument that anyone in an innovative company would improve their contribution using this tool, but I suspect that the R&D diehards will be the true early adopters,” he explains. “Contract manufacturers that need to engineer to a customer’s spec. Global manufacturing corporations that burst at the seams with ideas, but have little structure to funnel them down to a viable product. A piece of advice on the sheer cost of this collaboration tool; replace the screens with one interactive projector. Scalability, mobility, and connectivity will be key to the adoption of this tool.”

According to market consultant Bob Snyder, Bluescape is following an important trend, which promotes large displays and video walls to provide increased collaboration at work. “While this glamorous display can be a show piece for Haworth, it is not the only solution in the market and ultimately price and variety of offering will win out. While Obscura’s AV industry reputation will help Haworth in this project, there are many multi-touch video wall specialists catering to the needs of a growing market that always wants more for less,” notes Snyder. “It seems to me that this is a business you have to specialize in; otherwise what you have is the equivalent of an IKEA trying to sell its own brand of TV in its stores. Sure, you’ll sell some, but you won’t be a market leader and eventually it will be easier to resell someone else’s product that tries to keep up with your own development.”

George Dorkhom, an expert in general management, names a few industries, which are more likely to be early adopters of the new touch screen technology. “Reading the configuration of these displays, their interconnection and links as well as functionality, the first industry that comes to mind that has a potential to adopt is the convention centers across the world for large exhibitions and trade shows, where networked displays designed for presentations, training or commercials are welcomed,” says Dorkhom. “The military also has various initiatives for distant learning and training and could certainly use the features of hand-movement reading and digital writing from the instructor to the various networked displays. Futuristically, a water downed system can be used in the emerging ‘Connected Home Packages’ industry in the residential market.”

By Idil Kan

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