More on for-profit universities

While for-profit have been in the news recently regarding recruiting and marketing tactics, applications, and revenues continue to rise. We asked our Zintro experts what makes for-profit universities attractive and why there so much growth in this market.

Krish Sailam, an expert in education lead generation, says that the for-profit universities fill a massive gap by serving the non-traditional learner. “Even though there has been substantial scrutiny on the sector it has not halted the marketing of these schools by any means. It has, in many cases, made schools thrive since they are more focused on consumer needs. Schools like the University of Phoenix have a deep and colorful psychological profile of the student and are able to coach the student along in the process and lead them to success. As long as traditional schools are over crowded and have more applications than physical seats, the for-profit schools will have a place in our economy,” he says.

D. Livingston, an expert in education and media, says that for-profit universities are attractive and growing rapidly because they realize that an inordinate number of for-profit university graduates are the first in their family to go to college. “For-profit universities invest in market research in the right areas and use pop culture language. They provide essentials in order to have a respectable presence in the community and offer no frills,” says Livingston. “Staff are hired at the lowest wages possible and online courses are increasing in number to contain costs. There is nothing wrong with any of this, except that some majors/fields of study that for-profits offer employ high school graduates or provide on-the job-training. Those jobs are minimum wage jobs, not college degree paying jobs.”

Dharinder Tayal, an expert in education and management in India, says that it is well known that the Indian education market is huge and growing at a scorching pace particularly since the government wants to almost double the GER (Gross Enrollment Ratio) in higher education. “However, the Indian education sector states that it is mandatory for education to be not-for-profit. This has created a piquant situation. Nevertheless, the sector is too attractive to be ignored. Entrepreneurship is prevailing and educational institutions of all quality and investment levels are springing up. New models have been found to legally work around the laws. The sector is highly attractive because it is a great business opportunity,” he says.

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