Business News written by Industry Experts
PSY’s Gangnam Style went viral. K-Pop is a YouTube sensation. We asked some music industry experts about what’s behind the international rise of Korean pop music. Ed Rivadavia, an expert in and strategy for the music business, says that Gangnam Style is a fad in the oldest definition of the term: great video + [...]
We asked our Zintro experts to comment on the recent news that Lance Armstrong, the internationally-renown cyclist champion, was stripped of several Tour de France titles because of doping. Rebecca Hopkins, an expert in global sports brand promotion and protection public relations, says that Lance Armstrong has always divided the sports world on the “has [...]
With security tight in London for the Olympics, we wanted to get an idea of potential security issues that could come up during the games. Our Zintro experts responded. Rahul Bhonsle, an expert in security risk assessment, says that one of the most significant security issues in London is likely to be that of insider [...]
With security tight in London for the Olympics, we wanted to get an idea of potential security issues that could come up during the games. Our Zintro experts responded. John Nobrega, an expert in corporate security in London, says that apart from the transportation and logistical issues of getting the security officers and their equipment [...]
With security tight in London for the Olympics, we wanted to get an idea of potential security issues that could come up during the games. Our Zintro experts responded. Tony Ridley, an expert in travel security, says that the Olympics is a lightning rod for numerous interested parties ranging from sponsors to criminal gangs and [...]
The Hunger Games was number one at thebox office in the US for several weeks straight. Turning books into successful movie franchises is nothing new, but we thought we’d ask our Zintro experts what they think is behind the trends and what makes The Hunger Games popular. Alessandro DeSimone, a new media marketing expert, points [...]
We are seeing scandal rock the sporting world from FIFA bribery allegations, to the NFL New Orleans Saints bounty program, and even the doping scandals. We asked our Zintro experts to comment on the long-term consequences for sports if teams, athletes, and organizations continue to experience ethical dilemmas and scandals. Danny Gould, an expert in [...]
We are seeing scandal rock the sporting world from FIFA bribery allegations, to the NFL New Orleans Saints bounty program, and even the doping scandals. We asked our Zintro experts to comment on the long-term consequences for sports if teams, athletes, and organizations continue to experience ethical dilemmas and scandals. Armando Antonelli, an expert in [...]
Rob Gallo is an expert in the online gambling industry. His Zintro bio starts out “I have been in the online gaming industry, (casino and poker) since 1997 when I founded OmniCasino and SunPoker (2001). I do not have any business degrees, in fact I did not attend college, but I do have 13 years [...]
Although the new wave of sports marketers rely on social media to help market their clients and products, there are various challenges confronting this shift in a marketing strategy. We turned to our panel of Zintro experts and asked them to share their opinions. Here’s what they had to say: Carlos Acebey, president of ACB [...]
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